Sr Digital Marketing Associate

Description

• The Primary responsibility of the role is to perform various activities related to Audible program and execute marketing operations to improve visibility.
• Read content, correct spelling, punctuation, grammatical errors, Proofread and edit stories.
• Establish the publication standards and ensuring the accuracy and quality of contents.
• Perform high skilled works around Blurb writing, Blurb consisting, Modify written content from sources, report, and write articles on a daily basis.
• Recommend stories and produce headline ideas to attract our target audience, help the team craft and refine ideas
• The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
• The associate need to continuously adapt and learn new features and improve on his/her acumen to quickly edit and fix up contents. He/she has to follow editing SOP to spot/catch errors in the content.
• The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
• Manage day-to-day work related to catalog management & digital marketing.
• Clear understanding on the digital marketing strategies done via different methods.
• Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done.
• Manage special projects from planning through execution.
• Operate in an ambiguous environment to define new business practices and standard operating procedures.
• Create and drive business requirements for both process improvement and technical solutions
• Be a subject matter expert to inform recommended strategies that meet operating goals.
• The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals.
• Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
• The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
• In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor.
• Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
• Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
• Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
• Analyzing data to identify customer segmentation strategies
• Craft, execute and build playbooks and SOPs.
  
  

Basic Qualifications

Bachelor's degree. Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes Self starter, good team player. 3+ years of experience in catalog management or digital marketing. Superior analytical skills, with demonstrated ability to dive in and quickly understand root cause and identify scalable solutions. Comfortable challenging the status quo and questioning existing processes. Goal-driven and target-oriented while being able to step back and look at the bigger picture. Strong verbal and written communication skills in English. Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes. Strong attention to detail in editing content and deep dive and identify root causes of issues Good at problem solving, data analysis and troubleshooting issues related to content editing

• Completed under graduation (UG) in any stream.
• Analytical knowledge to solve basic mathematical and logical problems.
• Knowledge of Excel (Basic excel knowledge and logics)
• Effective English communication (Read, Write, Speak)
  
  

Preferred Qualifications

Good interpersonal skills to manage ongoing relationships with software team and inter operations teams. Working knowledge of XML standards would be an added advantage. Basic knowledge on SQL queries like editing existing queries or fetching data from tables. Good understanding of other Indian languages, media and movies/series. Knowledge on macros to generate reports.

• Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes
• Self starter, good team player
• Strong attention to detail in editing content and deep dive and identify root causes of issues
• Good at problem solving, data analysis and troubleshooting issues related to content editing
• Good interpersonal skills to manage ongoing relationships with software team and inter operations teams
• Working knowledge of XML standards would be an added advantage
• Knowledge of or experience in Publishing industry is a big plus
• Should be able to write SQL queries
  
  
  

Company - ADCI - Tamil Nadu

Job ID: A2700658