Senior Account manager - Programmatic

dentsu


Date: 3 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Title:

Senior Account manager - Programmatic

Job Description:

Key Responsibilities:

  • Understands clients’ brands, structure, and industry as well as project goals
  • Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
  • Monitor and optimize campaign performance to meet client goals and KPIs
  • Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
  • Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
  • Address client inquiries and troubleshoot issues promptly and effectively.
  • Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
  • Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
  • Use advanced analytics tools to measure and analyze campaign effectiveness.
  • Monitors investment of digital spend and ensures revenue/margin goals are met
  • Communicate campaign progress, challenges, and opportunities to internal teams and clients.
  • Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
  • Build strong relationships across stakeholders (externally with clients and with teams internally
  • Training and development of team members (Junior programmatic manager)
  • Regular contribution to the media community i.e blogs, case studies, conferences


Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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