Product Specialist

HOPS HEALTHCARE


Date: 1 day ago
City: Ahmedabad, Gujarat
Salary: ₹800,000 - ₹1,500,000 per year
Contract type: Full time
Skills:
Medical Devices, Product Specialist, Market Research, Sales Skills,

Job Role

  • Be the champion of the assigned portfolio with in-depth product & procedural knowledge.
  • Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.
  • Drive customer profiling exercises partnering with the sales team and creating acquisition/ retention strategies.
  • Develop, sustain, and leverage relationships with key opinion leaders of assigned specialties.
  • Define the golden words to communicate unique selling points and competitive advantages.
  • Work closely with sales and key accounts for product demonstration and clinical selling
  • Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines
  • Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.
  • Conduct margin analysis on a periodic basis to study trends to access pricing levels.
  • Active partner for the success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.
  • Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.
  • Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximizing the utilization of the budget
  • Develop and implement feedback channels to ensure franchises are following marketing plans.
  • Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential
  • Work with sales managers on sales roadmap validation and analysis
  • Deliver product training to the sales team, content development, and structuring of digital content repository for online references
  • Experience in Certification for particular devices like CED, PDA, etc.

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