Performance Marketing Manager

Google Ads & Meta Ads Expert for Yanolja Cloud Solution

Yanolja Cloud Solution (YCS), a global leader in hospitality technology, is seeking a talented and results-driven Google Ads & Meta Ads Expert to join our team. This role will be critical in driving brand awareness, generating qualified leads, and increasing ROI from our paid advertising efforts. If you're passionate about performance marketing, innovation, and helping businesses achieve sustainable growth through digital advertising, we want to hear from you!

About Yanolja Cloud Solution (YCS)

Yanolja Cloud Solution is a leading provider of cloud-based hospitality technology solutions, trusted by 33,000+ clients across 170+ countries. With headquarters in Surat, India’s emerging IT hub, YCS is revolutionizing the industry by delivering cutting-edge tools that optimize operations, maximize profitability, and enhance guest experiences.

Responsibilities

As our Google Ads & Meta Ads Expert, you will:

• Strategize and execute PPC ad campaigns:
• Plan, create, and optimize highly effective Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
• Research and identify the right audience, keywords, and placements to send traffic to our platforms.
• Campaign optimization for performance:
• Perform daily tracking and optimization of campaigns to maximize conversions while maintaining a healthy ROAS (Return on Ad Spend).
• Conduct continuous A/B testing of ad copy, creatives, landing pages, and targeting.
• Target setting and reporting:
• Define clear KPIs and metrics to evaluate campaign performance and ensure alignment with business goals, such as quality lead generation and conversions.
• Generate detailed reports on campaign performance, identifying growth opportunities, and presenting actionable insights to the team.
• Cost management:
• Manage ad spend efficiently while maximizing results, ensuring campaigns stay within allocated budgets.
• Competitor Analysis:
• Monitor competitor activity and strategize to stay ahead in the market.
• Creative Collaboration:
• Work closely with marketing, design, and content teams to develop high-performing ad creatives and landing pages.
  
  

Required Skills & Qualifications

• Proven experience in managing Google Ads and Meta Ads (Facebook/Instagram) campaigns for companies of diverse sizes, preferably in technology or B2B industries.
• Strong track record of increasing ROI and achieving significant lead generation goals.
• Proficiency in using tools like Google Ads Manager, Google Analytics, Meta Ads Manager, and other performance marketing tools.
• Solid understanding of paid media KPIs, conversion rate optimization, and tools like A/B testing platforms or heatmaps.
• Excellent analytical skills with data-driven decision-making abilities.
• Experience with designing or consulting on landing pages optimized for conversions.
• Up-to-date with the latest Google Ads and Meta Ads trends, algorithm changes, and best practices.
• Ability to work independently and manage multiple campaigns simultaneously.
  
  

Preferred Qualifications

• Google Ads and/or Meta Ads certification is a strong plus.
• Experience in marketing for hospitality, travel tech, or SaaS companies.
• Familiarity with HubSpot or other CRM tools is advantageous, as our focus includes tracking success metrics and automation.
  
  

Why Join Yanolja Cloud Solution?

• Global impact: Be part of a rapidly growing company driving hospitality innovation at a global scale.
• Collaborative culture: Work with a diverse team of talented professionals and thought leaders.
• Innovative environment: Immerse yourself in a future-focused company operating on the cutting-edge of cloud-based technology.
• Growth opportunities: Get the chance to contribute directly to shaping the digital success of YCS.
  
  

If you're a performance marketer with a proven track record in Google Ads and Meta Ads, ready to take on challenges and create impact in a fast-paced environment, we look forward to hearing from you!

Let’s shape the future of hospitality technology—together!