Online Category Manager

About Us : At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years

.
TEAM BACKGROUND

: You will be a part of the Omni-commerce team at Decathlon, with a specific focus

on● E-Commerce Turnover & Turnover grow

th● Conversion Rate on mobile app and w

eb● Marketing Efficiencies (ROA

S)
Job Descriptio

n :
A Category Manager plays a crucial role in ecommerce companies by overseeing the strategic management and optimization of product categories. This position requires a deep understanding of consumer behavior, market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The Category Manager collaborates with cross-functional teams, including marketing, merchandising, operations, and supply chain, to achieve business objectives and maximize sales performa

nce.
Experience : 5-10

years
Responsibili

• ties :
  StrategyDevelop and execute strategies to drive online sales growth, enhance customer experience, and improve conversion rates. Stay updated on ecommerce industry trends, and customer preferences to recommend innovative strategies and initi
• atives.Conduct market research and competitor analysis to identify opportunities for differentiation and market posit
• ioning.Customer pr

ofiling
Project and Performance Mana

• gement :
  Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for imp
• rovement.PNL + Business
• PilotingCoordinate with IT teams to ensure smooth website functionality, troubleshoot technical issues, and implement enhancements. (To add

Features

• )
  People :
  Team Recruitment and
• ManagementTeammate Skills and Career
• DevelopmentDelegation and Deci
• sion MakingPerformance Evaluati

on for Team
Stakeholder Management / Coll

• aborations :
  Collaborate with Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and pay-per-click (PPC) advertising and an effective Commercial Commun
• ication Plan.Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products an
• d promotions.Work closely with the Country Customer Service Team to understand customer sentiments and address customer journe

y grievances.
Key

• Deliverables :
  Economic - Turnover, Revenue Growth, Profitability, Return Rate, Business Pi
• loting AccuracyStrategic - Market Share + Penetration,
• Ecommerce ShareHuman - Team Happiness, Team development (Skills Matrix),
• Attrition RateCustomer Centricity - Product Rating for the assortment cumulatively, Cust

omer Retention%

• Qualifications :
  Master's de
• gree is preferredOutstanding communication and negotiation ski
• lls are essentialDemonstrated expertise in category management, preferably within the D2C or
• ecommerce sectorProficient analytical skills, with a strong ability in data analysis an

d market research
Office Location : Decathlon Anubhava, Chi

kkajala, BangaloreWork Policy : Hybrid Settings (4