Manager, Program Analyst (L09)

E2404015-4

Job Description

Role Title: Manager, Program Analyst (L09)

Company Overview

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
  
  

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Programmatic Analyst contractor to assist in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.

Key Responsibilities

• Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel strategy and planning
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
• Manage creative trafficking workflows, ensure proper approvals have been met and creatives are functioning correctly
• Build campaign structures within the programmatic DSP platforms, ensuring all QAs are complete before launch
• Analyze campaign reporting dashboards, verifying data quality and building insights around weekly performance trends
• Perform other duties and/or special projects as assigned
  
  

Required Skills/Knowledge

• Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
• Minimum 2+ years of hands-on experience in a similar technical role.
• Minimum 2+ Years of experience in BFSI sector.
• Minimum 2+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at and agency or brand
• Minimum 2+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
• Must have executed campaigns within the Google Marketing Platform (CM, DV360, Google Ads) and Verizon and Amazon DSPs
  
  

Desired Skills/Knowledge

• Experience working on credit card or banking campaigns is a plus
• Experience with Prisma or similar digital advertising management platform
• Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies
• Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Strong aptitude for numerical detail and analytical thinking
  
  

Eligibility Criteria

Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.

Work Timings: 2 PM to 11 PM IST

For Internal Applicants

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal) or PIP
• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
• L4+ Employees can apply
  
  

Grade/Level: 09

Job Family Group

Marketing