Manager - Digital Marketing

Location: IN - New Delhi

Goodyear Talent Acquisition Representative: Prakul Singla

Sponsorship Available: No

Relocation Assistance Available: Yes

Job Responsibilities

You will strengthen and manage digital presence & build a favorable public image for the organization in the social space:

Online

• You will create initiatives to improve & increase engagement on the corporate website to reflect brand values, create an enhanced consumer engagement and help build the business
• You will create plans using a tracking & monitoring mechanism to deliver on website & social media objectives
• You will develop a process-oriented Online Reputation Management (ORM) Program
• You will set the process for maintenance and periodic updates of information onour company website
• You will introduce engagement building initiatives in the digital world with the goal of achieving strong engagement scores
• You will be responsible in Search Engine Optimization (SEO) implementation & tracking
• You will develop and manage 'Lead Management System' through marketing initiatives, share with sales teams and monitor closure
• You will work closely with the agency to develop solutions on Mobile Application based on the needs of the business
• You will create 'Influencer Program ' and manage social media and other digital platforms by leveraging on positive product reviews to brand perception and brand health
• You will liase with regional marketing team on digital initiatives
• You will drive and lead discussions, planning, execution, documentation, financials, billing related activities with the digital agency (based out of Singapore) & Social Media Agency (based out of India)
  
  

Offline

• You will be responsible on brand management aligned with the brand guidelines
• You will tranlste offline ideas to onlie ideas and vice-versa
  
  

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate