Manager - Consumer Insights

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Manager - Consumer Insights

POSITION PURPOSE:

Ensure that consumer and shopper are the foundation of our business strategy, planning and execution. As a part of the business team, you will be working closely with Marketing, Finance, Medical Affairs, Regulatory, Sales, R&D, and others, constantly exploring new opportunities for business growth.

Your key to success will be your ability to gain an understanding of the business challenges facing assigned brands, identifying knowledge gaps and prioritizing critical learning needs.

YOUR TASKS AND RESPONSIBILITIES:

The primary responsibilities of this role, Manager, Consumer Insights,are to:

• Ensure that consumer and shopper are the foundation of our business strategy, planning and execution.
• As a part of the business team, you will be working closely with Marketing, Finance, Medical Affairs, Regulatory, Sales, R&D, and others, constantly exploring new opportunities for business growth.
• Your key to success will be your ability to gain an understanding of the business challenges facing assigned brands, identifying knowledge gaps and prioritizing critical learning needs;
• Translate business partner questions into optimal learning plans designed to answer key questions relating to brand positioning, copy testing, and new product development among other brand focus areas
• Be fluent in key research designs, methods and analyses including but not limited to qualitative and quantitative analysis
• Manage corresponding research budget to ensure that market research efforts support business objectives and maximize investment. Develop insightful recommendations from research results and synthesiswith other data sources to positively impact the business challenge/opportunity and successfully guide the ability for brands to meet their volume and profit commitments.
• Partner with Analytics & Insights counterparts to create compelling presentations and POV’s to share with multiple levels of stakeholders, including Brand Marketing, Marketing Management and Senior Leadership; Champion a deep understanding of consumers among marketing and extended team members, including advertising agency, sales, digital and media agencies and Research & Development (among others), to ensure that brand initiatives and activations are consumer-led.
• Lead creation of brand audits, consumer shopper journey, and design targets for the Brand Plan process and ensure that this information has a direct impact on future plans;
• Serve as "point person" in the collaborative partnership with external research vendors;
• Ensure maximum Return on Investment for all projects and ensure results lead to aligned and actionable recommendations.
• Negotiate, in concert with Procurement, favorable pricing and timing on a per project basis.
• Ensure that all research adheres to compliance and quality standards in design, execution, and analysis.
  
  

WHO YOU ARE:

• Master’s in business administration with at least 7-10 years of market research experience; must have expertise in both qualitative and quantitative research methodologies;
• Strong Excel & Macro skills are preferred
• Strong English communication skills (verbal, written and presentation) is a must
• Proactive and collaborative while able to provide independent, objective viewpoint based on data, business experience
• Ability to synthesize disparate data sources/observations into concise and compelling insights and communication
• Experience working with syndicated, social/digital media and/or other big data sets a plus
• Creative in developing solutions and applying new techniques with an entrepreneurial mentality
  
  

Preferred Qualifications:

• Master’s degree
• 3-5 years spent on a mix of qualitative and quantitative research with
• A reputed research agency is preferred
• Experience in CPG (FMCG), analytics & or consulting is a plus
  
  

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here

https://www.bayer.com/enfstrategyfstrategy

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at [email protected]

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Thane

Division: Consumer Health

Reference Code: 836069

Contact Us

• 022-25311234