Lead Generation Specialist (Cold Email)

Hey,

Are you a master of crafting irresistible outreach campaigns? We're looking for a dynamic Cold Email Specialist to join our team!

At Saleshandy, we're building the Cold Email Outreach platform of the future. We're building a product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, we've grown to become a profitable, 100% geographically dispersed team of 65+ high-performing happy people who are dedicated to building a product that our customers love.

Are you a Cold Emailing Enthusiast?

This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you’ll be doing and how your contributions will impact the customers. Here, we’ll tell you exactly what you’re getting into and you decide for yourself if we’re worthy of your application. Deal? Let’s do it!

What will you be doing?

Campaign Development:

• Develop and execute cold email outreach strategies to meet business objectives.
• Identify target audiences and segment email lists for personalized campaigns.
• Conduct market research to understand customer needs and preferences.
  
  
  

Content Creation:

• Write compelling and personalized cold email copies that captures attention and drives engagement.
• Create email templates and sequences tailored to different stages of the sales funnel.
  
  
  

Automation & Tools:

• Utilize cold email marketing tools to automate and manage cold email campaigns.
• Monitor and optimize email deliverability and open rates.
• Implement A/B testing to continuously improve email performance.
  
  
  

Analysis & Reporting:

• Track and analyze key cold email marketing metrics, including open rates, click-through rates, and conversion rates.
• Generate regular reports to assess the effectiveness of email campaigns.
• Provide insights and recommendations for improving cold outreach strategies.
  
  
  

Collaboration:

• Work closely with sales and marketing teams to align email campaigns with overall marketing goals.
• Collaborate with the marketing and sales teams to maintain consistency and alignment across all outreach channels
  
  
  

You Should:

• Have a customer-focused mindset.
• Have experience with cold outreach, preferably in a SaaS environment.
• Have a deep understanding of the technical aspects of email outreach and deliverability.
• Believe in and demonstrate craftsmanship.
• Be genuinely interested in doing impactful work.
• Be detail-oriented, organized, and great at oral and written communication.
• Be self-motivated and comfortable with responsibility.
• Have high standards of ethics and quality.
• Be a continuous learner.
• Be growth-minded.
• Have proven experience in cold email marketing, lead generation, or a related field.
• Have proficiency with cold email marketing platforms (e.g.,Saleshandy, Smarlead.ai , Instantly).
• Possess an analytical mindset with the ability to interpret data and make data-driven decisions.
• Have strong organizational skills and attention to detail.
• Be able to work independently and as part of a team.
  
  
  

Why should you join Saleshandy?

• Growing SaaS company on a journey from $2M to $5M ARR!
• Challenging roles to meet the changing needs of our customers.
• Learning opportunities to turn yourself into a great Marketing leader.
• Work closely with the CMO, Co-founders, and Growth Marketers.
• Work with like-minded growth-oriented teammates.
• The young and geographically distributed team across India.
  
  
  

How do we work at Saleshandy?

• We use a quarterly KPI framework to define clear business goals and measure our progress effectively.
• While KPIs focus on measuring the success of business goals, we also incorporate elements of the OKR methodology for setting goals and driving strategic initiatives.
• We prioritize customer satisfaction, ensuring that our products and services consistently meet and exceed customer expectations.
• We draw inspiration from successful bootstrapped SaaS companies such as Ahrefs, 37Signals, Close, VWO, Gong, and HubSpot.
• We believe in building great products and sustainable businesses for the long term.
  
  
  

You would be directly working with...

Anil (CMO, with Saleshandy for 7+ years). Safe to say, he is passionate about what he does.

Our Cold Emailing Approach:

• Iterate quickly on feedback
• Attention to detail
• Concise and impactful
• Action-oriented content
• Show, don’t just tell
• Excellent reader experience
  
  
  

Tools we use:

• Cold Emailing: Saleshandy
• Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft clarity
• Product Marketing: Mixpanel, Customer.io
• Project Management: Basecamp
• Social Media: Shield, Publer,
  
  
  

Other Perks:

• Personal Development — an annual budget for books, courses, and conferences
• Medical Insurance — We offer health insurance allowance to all teammates
• Annual team retreats — To amp up the entire team's energy every year, we take a retreat. you will decide the place. Check out our off-site trip to Lonavala!
  
  
  

So, think you're a good fit? Then let's roll.

Step 1: You apply for the job (with your current portfolio).

Step 2: Quick call with the HR folks

Step 3: First round with Anil Salvi (CMO)

Step 4: Work on a small assignment.

Step 5: Second round interview to gauge if you are a good culture fit.

Step 6: Job Offer (contingent on the above steps) and welcome to the ikigai tribe!