FMCG Channel Head

Designation: Manager

Role: FMCG Channel Head

This person would be leading the entire Offline charter for Active Foods business in terms

of General Trade, Modern Trade and Sugar.fit’s Offline clinics.

Key Responsibilities:

1. Sales Strategy and Execution:

○ Develop and implement sales strategies to achieve revenue targets across assigned

geographies.

○ Drive sales growth in offline channels, leveraging market insights and consumer

trends.

2. Team Management and Leadership:

○ Lead and mentor a high-performing sales team, ensuring alignment with

organizational goals.

○ Provide training and development to enhance team efficiency and performance.

3. Market Development:

○ Identify and onboard potential distributors, retailers, and partners to expand

market presence.

○ Manage and optimize channel performance to maximize reach and profitability.

4. Data-Driven Insights:

○ Analyze sales data and market trends to develop actionable insights.

○ Monitor KPIs and ensure consistent performance tracking across all channels.

5. Collaboration and Stakeholder Management:

○ Work closely with marketing and product teams to align sales strategies with brand

objectives.

○ Foster strong relationships with key clients, distributors, and retail partners.

Key Requirements:

○ 5–7 years of experience in offline sales, preferably with large FMCG players or in

new-age D2C brands

○ Mandatory experience across Food/Packaged goods specific FMCG/new age D2C

brands in offline role

○ Strong academic pedigree from a Tier 2 (or above) institution.

○ Should have worked in an offline sales role.

○ Proven track record of achieving sales targets.

○ Strong team management and interpersonal skills.○ Should have very strong super stockist, distributors and retailers connect.

○ Analytical mindset with the ability to leverage data for decision-making.

○ Exceptional communication and negotiation skills.

Perks & Benefits:

● Competitive salary

● Opportunity to work with market-leading brands and dynamic teams.

● Career growth in a fast-paced, result-oriented environment