Digital Marketing Manager (15-30 Days Joining)

WOGOM


Date: 13 hours ago
City: Ahmedabad, Gujarat
Contract type: Full time
Roles & Responsibilities

Marketing Strategy and Leadership

  • Designing and implementing comprehensive marketing strategies aligned with business objectives.
  • Leading the development of impactful promotional messages and campaigns from concept through to execution.
  • Overseeing the marketing budget to ensure maximum ROI, aligning spending with growth and performance goals.
  • Continuously evaluating and optimizing marketing strategies based on data insights and business needs.

Content & Social Media Management

  • Planning, creating, and managing engaging content across organic and paid marketing channels, ensuring content is optimized for various platforms (social media, website, email, etc.).
  • Leading the social media team in maintaining a consistent and active presence on platforms such as LinkedIn, Instagram, Twitter, and Facebook.
  • Managing social media campaigns, email marketing, and marketing events to maximize engagement and lead generation.
  • Collaborating closely with the creative team to ensure content aligns with brand identity and messaging.

Brand Management & Visual Identity

  • Ensuring consistency in the brand’s voice, visual identity, and messaging across all marketing channels.
  • Managing the creation of branded merchandise (e.g., T-shirts, giveaways, calendars) and maintaining the brand's overall look and feel.
  • Collaborating with external agencies to enhance brand presence and recognition.

Content Creation

  • Producing SEO-friendly blogs, website content, and other materials to attract, engage, and convert target audiences.
  • Continuously updating the website with fresh, relevant content aligned with marketing goals and SEO best practices.

Performance Analysis & Data-Driven Decisions

  • Maintaining and reporting on a comprehensive Marketing Performance Dashboard, utilizing insights from social media, website traffic, and marketing campaigns.
  • Using data-driven analysis, including conversion rates, traffic, and user feedback, to refine and adjust marketing strategies.

Event Planning & Execution

  • Planning and executing marketing events, hackathons, and industry-specific events that align with WOGOM’s marketing objectives.
  • Ensuring the successful promotion and management of events to achieve maximum exposure and engagement.

Qualifications, Skills, And Competencies

  • Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
  • Exceptional knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Graduate/Postgraduate in Marketing, Communications, Public Relations, Business Management.
  • Proven work experience of 4 to 5 years.
  • Experience in team management.
  • A good sense of visual aesthetics and a love for great copy and witty communication.
  • Bachelor or Master's degree in relevant streams

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