Design Lead

About The Team

Here is your opportunity to be part of the team that played a huge role in helping Meesho become the most downloaded e-commerce app in India. Our team is responsible for on-app communication (design and content) across touchpoints, consisting of designers and content writers. We regularly collaborate with Sales and Category teams to understand their problems and solve their communication requirements. Our approach is scientific and our aim is to create an impact with our creativity. We have successfully executed multiple projects- right from deciding the theme, through designing playbooks to communication across in-app touchpoints. We work hard, party harder! So join us for an enriching, and fun time working.

About The Role

As Design Lead, you will join the design team in looking at handling all off-app collaterals for Meesho. You will also actively improve our relationships with the creative team, internal stakeholders & external partners and work with them to spark creative opportunities. You will work on various projects and will coordinate with different teams for high-quality designs. You will leverage the brand voice and tone to shape narratives in a visually compelling and provocative manner. You will create customer-centric designs by integrating design principles, marketing objectives, challenges, target audiences, and on-brand creative assets. Your designs will turn into brand experiences that meet measurable business goals and stickiness with the on-app audience. You will bring an excellent understanding of Digital – including integrated campaigns, branding, websites, banners, email - to define the visual tone of the Meesho app.

What You Will Do

• Ideate, conceptualise and create designs for creatives to drive user growth for Meesho
• Understand communication objectives from events, category and marketing teams to conceptualise strong visual presence with key visuals and campaign designs ideas
• Develop app-campaign creatives for channels like - google, meta, snapchat, sharechat, etc. in all creative formats
• End to end execution of creatives in all the possible formats in a most efficient way. Leverage Gen Ai and new trends in design to optimise designs
• Building creative strategy for acquisition from large digital marketing channels like - Google & Meta
• Defining visual guidelines and standards to be followed by designers across the teams and be a brand design custodian for the Brand identity
• Understand business priorities, targeted consumer sets and their demands
• Lead and assess the workflow of the team and provide regular feedback
• Propose and devise creative experiments to bring learnings and build best practices
• Has a keen eye for design trends and a passion for creating modern, memorable visual experiences
• Work closely with marketing teams, analysts, strategists, copywriters, and motion designers, as well as external partners, to efficiently produce and distribute a wide range of creative materials, aiming to maximise marketing effectiveness and reach
  
  
  

What You Will Need

• Bachelor’s degree or equivalent from a design school preferrable
• 5+ years of demonstrated experience in graphic designing, visualisation
• Ability to lead a team of designers, providing guidance, feedback, and mentoring to ensure alignment with design goals and objectives
• Solid understanding of marketing principles and tactics, including branding, messaging, and target audience segmentation
• Proficient in design software, with the ability to create high-quality visual content that aligns with marketing objectives
• Portfolio of previous advertising/print/digital work is a must
• Ability to see design as a tool for solving communication problems through data driven insights
• Experience delivering end-to-end design across media types, screens, formats and technologies
• A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous
• Animation skills would be a plus plus