Content Writer/ Copy Writer
The Madras Branding Company
Date: 3 days ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Description
We are seeking a creative and detail-oriented Content Writer/Copywriter to join our marketing team. The ideal candidate will be skilled in crafting compelling content that engages and converts target audiences across various digital platforms. This role requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
Responsibilities
We are seeking a creative and detail-oriented Content Writer/Copywriter to join our marketing team. The ideal candidate will be skilled in crafting compelling content that engages and converts target audiences across various digital platforms. This role requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
Responsibilities
- Develop, write, and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs.
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards.
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO.
- Collaborate with campaign managers, creative team, and designers.
- Create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
- Speak with internal and external parties to learn about their content needs.
- Conduct keyword research and use SEO best practices to increase traffic to the company website.
- Create compelling advertisements, email campaigns, and promotional materials.
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