Business Associate

Future of work: Mandate 3

Candidates are required to work from office.

Context

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. Swiggy’s services currently span food delivery, grocery delivery, restaurant reservations and more.

With a presence in 500+ cities across India, hundreds of dark stores, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, and a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless, and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014 to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers but also in a productive and fulfilling experience for our employees.

Roles and Responsibilities

• Define and manage User journeys with end-to-end ownership, provide actionable insights and recommendations followed by quick experimentation
• Identify organic use cases for different cohorts of users and make coherent journeys involving on/off app user touchpoints
• Identify existing white spaces in user's journey on Swiggy and where we can pitch Dineout to users with non monetary benefits to increase user acquisition
• Work with cross-functional teams to ideate, iterate and run experiments to improve the performance of journeys through product and non-product levers
• Establish KPIs for all journeys and regularly monitor performance, analyze data to make informed decisions and adjustment to strategies as needed
• Lead the Discounting strategy and the DPO for central campaigns
• Manage RU CvR for current growth campaigns (One TUs, 90D+ TUs, Users @ 1 and 2 Txns)
• Manage CPiO for campaigns aimed at getting incremental NUs via cross pollination
• Identify a combination of Rx-TU set which would give max incrementality for tactical discount campaigns
• Ideate, build and implement various experiments to continuously improve the efficiency and effectiveness of discounts
  
  

Desired Skills

• High performer with 2-4 years of experience with strong problem solving, stakeholder management capabilities.
• Ability to convert ambiguous business requirements into objective tasks that can be broken down into steps and then be actioned individually.
• A high bias for action in driving projects from ideation to execution. Ability to work with ambiguity and having a growth mindset.
• Knowledge and experience of working with sql is a must.
  
  

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"